Introducing Return on Remarkability.
At Clicks ‘n Conversions, it’s our mission to deliver our clients efficient, measurable, business-altering results. We do this by focusing on two key responsibilities of marketing:
- Driving qualified traffic to your website, and
- Turning that traffic from mere visitors into paying customers.
We call this Return on Remarkability – helping you get the most profits from your remarkable product or service.
We use only validated, transparent tactics that let us see – without a doubt – what works better, what works best and what doesn’t work at all.
Exactly what do we do?
In the simplest terms, we set goals for getting people to take some type of action and then we try things. Sometimes we have to try things before we can set goals.
For example, we might focus on getting more people to take your product tour. Experience – and 3rd party research – shows that generally more people will click on a green button than an orange one. Is green always the best color? No way. So we test a lot of colors. The same thing goes for button shapes, wording and location on the page.
Here's another example. Let’s say you want more people to sign up for a free trial (or a fremium). We’d probably start with the form. Generally less is more. The less information you ask for, the more people who will complete the form. Is that always the case? Only to a certain point. We test to find out what that point is.
Maybe you want to lower the conversion acquisition costs on your pay-per-click ad campaign. In this case, we have a couple of options. We could lower click rates or we could increase conversions – or sometimes we can do both.
The point is, we try a bunch of things, measure the results, and adjust your marketing programs until you’re getting more traffic and/or customers without a lot of additional cost. We also ensure you aren’t leaving money on the table because of low conversion rates.
Couldn’t you do this yourself?
Our type of marketing isn’t brain surgery, but neither is it a “set and forget” process. If you have the time to devote to learning and staying up-to-date, you probably could achieve some great results for yourself.
But there are several reasons why you might not what to do that.
- The learning curve. For you, marketing is probably a minor interest – if it’s of any interest at all. We, on the other hand, live it. And we have been for many years. We’re already up to speed on what tends to work and what tends to fail. We’ve already made many of the mistakes you’d be likely to make for yourself. And we have processes already in place to ensure the fastest, straightest path to success.
- The moving target. The market is dynamic – your customer’s search and decision habits change. Competitors come and go and launch new programs. What works today may not work tomorrow and somebody has to stay on top of it. Since marketing is our only job, we tend stay very much on top of these changes.
- The limited time dilemma. Let’s face it. You have better things to do than creating marketing experiments and pouring over test results. Wouldn’t you rather be focusing your time on making your great product even greater? Or developing any number of those ideas floating around in your head. Or even addressing the jillions of other details that go into running a business?
Most of our clients find that working with Clicks ‘n Conversions is a no brainer – with very little risk and heavily-favored odds to make much greater profits with their products.
If this sounds good to you, just fill out the contact form below or give us a call and let’s find out if there’s a fit.
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