Help Yourself to Some Free Internet Marketing Advice, Tips and Tactics

After almost three decades in marketing – the past decade devoted to online, measurable marketing programs - we have acquired much valuable knowledge of what works and what doesn’t work when it comes to generating leads, controlling costs and making marketing pay for itself. We’re pleased to share that with you.

We ask only one thing – that you try these ideas. None of the ideas presented here will work if you don’t use them. As prominent marketer Seth Godin reminds us in his book, Tribes, “the one path that never works is the most common one: doing nothing at all”.

If you like the articles you read here, be sure to check out our internet marketing blog where you’ll find literally hundreds of articles – we’re just featuring the most popular ones here. You can also subscribe to our monthly Measurable Marketing Report to get exclusive articles and ideas that don’t appear anywhere else.

One more thing. No matter how much we think we know, we’re still learning. Markets change; prospects change; and marketing and selling processes have to change as well. So, keep checking back.

Tools

Website Traffic Calculator

Find out how many monthly website visitors you need to reach your revenue goals.

Conversion Effect Calculator

Discover how improving your conversion rate increases your revenue potential.

E-books and Reports

Maximizing Return on Remarkability

How to increase revenue from your current website traffic. In this brief, 18 page e-Book, you’ll discover a proven process for steadily increasing your visitor-to-customer ratio.

Five Sure Signs You’re Wasting Money on Marketing

The internet provides a window that lets you see how our customers and prospects are reacting to your marketing efforts. This e-book shows you how to find marketing leaks and what to do about them.

Articles

Effective Website Strategy

Effective websites, just like the businesses that own them, need a great strategy to produce great results. Unfortunately, most website owners skip this critical step. Read this article to discover 25 questions that will lead to a powerful strategy.

Do You Really Need a Marketing Plan?

Marketing plans are considered fundamental to success, but often the need for a plan keeps businesses from getting any real marketing done. Read this article to find out why you may not need a plan and how to run a successful marketing program without one.

How to Get More Sales or Leads with No Additional Dollars

Even in a time of economic stress, marketers often overlook one of the most obvious ways to become more efficient. This article looks at how a few seemingly minor tweaks can get you vastly more customers or leads.

5 Ways to Reduce Marketing Costs without Lowering Results

Nearly every business owner is under pressure to reduce costs but there’s danger in eliminating the programs that bring you new business. This article shows you five ways to reduce marketing costs without reducing lead generation.

How to Waste Money on Pay-Per-Click Advertising

Search engines – Google, Yahoo and MSN in particular – make it very easy for do-it-yourselfers to create and launch pay-per-click advertising campaigns. But like many things that seem easy, PPC campaigns can cost you a bundle if you don’t keep your eye on the ball. Read this article to discover 5 rookie mistakes that cause PPC programs to fail.