Remember when it was enough just to have a website – a simple online version of your company brochure?

You’ve probably noticed that those days are gone. Today your website is infinitely more important. It’s often your prospect’s first impression of your company or product. It’s hammered by visitors full of questions and doubts before they get to know you. AND it’s expected to convince your visitor to buy your product – or at least to talk with a sales person.

How well does your site do this job?

Since you’re reading this web page, it’s a good bet you’d like to discover how to get your website to do a better job of all the above. And you’ve come to the right place!

Clicks ‘n Conversions is one of very few Website Traffic Conversion specialists -- working with clients to turn websites from mediocre online presences into powerful sales and marketing workhorses. We’re happy to share a bit of what we know.

First you’ve got to drive the right kinds of visitors to your website. We mean the kinds of visitors who have a real interest in your product or solution. You’re smart, so this must seem obvious. But sometimes business leaders get so consumed with the number of visitors they forget to pay attention to whether or not those visitors really count.

Second, you’ve got to get those right kinds of visitors to stay on your site. When visitors come to your homepage – or any other entry page – you have about seven seconds to engage them. This is especially true for business-to-business sites. Your visitors are busy people. They don’t want to think or be entertained. They just want to find what they’re looking for and they want it in a hurry.

Once you get the right kinds of visitors to spend some time on your site, then you can work on getting them to do the things you want them to do. If you have an ecommerce site, of course you want them to buy. If you have a lead generation site you want them to ultimately request contact from a sales person. But these are usually the last step in multistep processes.

More often than not, a website has several options for actions your visitors might take – depending on how far along they are in the buying process. Your first goal for a visitor might be to sign up for a newsletter or tip sheet. Your second goal may be to get them to take an online tour of your product. Your third goal may be a free product trial. And so on.

Address each of these steps individually and you’ll soon be converting vastly more visitors into prospects and customers.

But you wanted to know how to do it, didn’t you?

Here’s the secret: test various approaches against each other one at a time. If you’re having trouble getting people to stick on your site, try making changes to your homepage. Then in an A/B comparison you can let your visitors tell you which version appeals to them most. The same thing works for just about any action you want your visitors to take. Change your approach and test it against the original approach. It’s beautiful. The numbers tell you what works.

Want some help?

This is the type of thing we do for a living at Clicks ‘n Conversions. We’ve helped clients increase conversions rates by hundreds and even thousands of percentage points. The increased revenue opportunities have vastly exceeded our fees.

So why wait? Take a look at our website conversion services or go ahead and contact us right now. Let’s talk about how we can help you improve your website conversion rates today.